So what is creativity?
Many will argue about semantics and definitions. I will not enter that fray. Whatever it is, creativity revolves around unique, independent, and original thinking. It sometimes leads to an activity, such as playing the violin or implementing a new program to end homelessness. But without creative thought, the activity simply cannot be creative. In the end, only you can say whether you have been creative — only you can know whether your thoughts are unique, independent, original. So when was the last time you were creative? The answer for many Americans’ children is “never.” — Michael Bitz, Creativity in Crisis: The “Brain Drain” in American Schools
If you want to kill creativity, then simply restrict employees’ freedom in how they reach their goals. Two common methods are by changing the goals too frequently or by implicitly communicating to your staff that new methods are not welcome. Employees will soon get the message and stop trying. — 6 Ways to Kill Creativity